to Jan 31

Food Swap

New Year, New Food! Not for you of course, your pet! We want to do a FOOD SWAP promotion with you! If you're a PP customer, or new-customer, and you haven't tried our pet food this deal is for you!


You get a free 5# bag of CANIDAE Under the Sun and 2 coupons to use on your next purchase (one 15% off and one 10% off).

We guarantee if you stick with our food for 3 months you'll see better coat and skin, more energy and overall improved health! 

Are you in? Let's kick off the year with healthier habits!

If you would like to try another formula or brand we have free samples and the same coupon special applies for your first and second bag!

Check out our other food options HERE!

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3:00 PM15:00

1st Annual Sip and Shop


Tickets: $10 each or a friend pack is 5 for $45

Check in at Spectators to receive your glass and wrist band. Participants will receive special deals on shopping and dining!

Premium Pets is not only participating but we are also selling tickets for the event!

Save the Date and bring your friends!

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10:00 AM10:00

Trick, Truck, Treat!

Celebrate the season with Premium Pets and Hello Belle!

Visit our neighborhood pet shop with your pets and friends for our Halloween activities and most importantly, TREATS and the HELLO BELLE TRUCK!


Costumes not required but certainly encouraged for all pets!

Bring your pet in costume to receive 10% off all toys and treats! It will be a scary good time for all pets and people!!

You may enter our pet costume contest for a chance to win our newest toys from Fluff & Tuff!

We’ll award 3 winners. Judging will take place between 10 a.m.- 1 p.m.


Plus, we have another treat for all our shoppers!

Spend $50 with Hello Belle and you’ll get a FREE Premium Pets self-wash pass good for anytime. If you spend $30 with Premium Pets, you’ll also get a free accessory from Hello Belle! This is no TRICK!

We hope to see you here!

If you have questions, please don’t hesitate to call us at 573-896-1092.

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11:00 AM11:00

Nail Trim with The Dirty Dog Grooming

Join us for our first nail trim event this month! Leslie, with The Dirty Dog Grooming will take care of your dog’s nails for $10-15. No appointment needed.

During the event, buy a $10 self-wash pass to use anytime (normally $15) and all fall/halloween cookies are buy 1, get 1. Just mention or show code DIRTYDOG.

You can find Leslie’s Facebook page at: @jcdirtydog

For more information, call 573-896-1092.


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One Year Anniversary
10:00 AM10:00

One Year Anniversary

Join Us for the Pawty!

Stop in Saturday, September 15th between 10 a.m. - 5 p.m. for a fun filled day as we celebrate our one year anniversary!!

The Big Cheese food truck will be serving food from 11 a.m. - 4 p.m. We will have cake pops and pup cakes for our guests, as well as party favors! 

Mystery Drawings will take place throughout the day for FREE washes and discounts on accessories in the store! But Premium Pets is not stopping there! 

We are giving away ONE year of Diamond Naturals Dog food to ONE lucky winner. To enter to win you must come in the store and fill out our entry form. 

Entries will be accepted now through September 15th. One winner will be chosen at random, you do not have to be present to win. 

Parking may be limited during our celebration; recommended parking spaces along McCarty and Lafayette street

Thank you for making us your local, pet shop destination! We hope to see you at the event!

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Bussin' it to Busch Pawty
12:00 PM12:00

Bussin' it to Busch Pawty

Come hang out with Premium Pets and 94.3 KAT Country and enter to win tickets to see the Cardinals take on the Atlanta Braves on Friday, June 29th! 


You'll also get two round trip tickets on the Party Bus with Cardinals fans and official Bussin' It to Busch tees!

During the live remote we'll announce the winners! You don't have to be present to win. 

To enter the drawing, come see us at  the shop or come during the event to register. We'll have hot dogs on the grill and other special in-store promotions going on that you won't want to miss! 

Take advantage of our discounted SLIK Hound sports themed collars one day only (including the Cardinals and Royals collars)!

This is going to be a family friendly and dog friendly event, so come on out and see us!

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Yappy Hour at the Hill
5:00 PM17:00

Yappy Hour at the Hill

Join Premium Pets Thursday, June 14 from 5-7 p.m. at the Canterbury Hill Winery and Restaurant for a YAPPY good time! Also joining the pack will be Yadi's Pittie Pals!

Get your tickets in advance for $10 online or at the winery. A portion of the ticket proceeds will benefit the animals of Yadi's Pittie Pals.

Your dog will receive a goodie bag from Premium Pets and each guest will receive one drink voucher for the winery.

Puppers can sample a refreshing CharDOGnay and ZinfanTAIL beverage at the dog bar table! We'll also have dog bottles available for purchase at 10% OFF! 

While you're enjoying appetizers and beverages on the patio with your four-legged friends, visit with the Yadi crew, meet adoptable dogs, and learn about the joys of becoming a foster.

Check out our Facebook page here! Email Brittany for further questions or concerns: owner@premiumpetsjc.com

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5:00 PM17:00

Gotcha Day Pawty

Premium Pets is throwing a communal Gotcha Day party at Avenue HQ for all pets whose owners may not know their actual date of birth. Honor the day you picked up your fur-baby in a special way and celebrate with games, snacks, photos and crafts. Your pet/s are going to have a blast (of course they're welcome)! 

*Steady Paws will be available to talk about basic obedience training

*JessiRose Photography will be taking pet photos

*Get your pup's nails trimmed with Shed Bath and Beyond Grooming

*Barnes Bakery and Pupcakery will have goodie bags to take home

*Enjoy dog games and raffle drawings

If you're able, bring gently-used toys from home or donated items so we can share the love with our local pets who are still waiting for their Gotcha Day. 

For more details or questions, please call 896-1092 or email info@premiumpetsjc.com


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10:00 AM10:00

Benefits of Pet Insurance

80% of pets will experience a medical emergency in their lifetime. Be a smarter pet parent and find out what pet insurance can cover. 

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Care for all members of the family with pet insurance. Learn about coverage options, preventative plans and how to avoid unexpected out-of-pocket expenses. Tara Varner will tell you all about it and even give you a instant quote so you know how to financially plan for these benefits. 

JOIN US on SATURDAY and we'll have coffee and donuts for you!

Visit: https://www.farmers.com/pet-insurance/ for more information

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10:00 AM10:00

Sweetheart Photo Shoot


Join us for a fun day at Premium Pets as we celebrate our four-legged Valentines during a sweetheart photo shoot with Krissi Gibson Photography, benefitting Paws of Hope! Pictures are $10 and you will receive digital images via email with full print release.

Afterwards, shop from our Valentine's Day collection, baked treats, greeting cards and pet accessories!

RSVP to our Facebook page and if you wouldn't mind, share the event post so we have more visitors!

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10:00 AM10:00

Holiday Pet Photos


Premium Pets is excited to team up with Paws of Hope and Krissi Gibson Photography to have your four legged family members professionally photographed for the Holidays!

Come join us anytime from 10a.m.-1p.m. and have your pet photographed for only $10, benefiting Paws of Hope. You will receive your digital images via email with full print release.

Paws of Hope is a new option for friends in Callaway County, Missouri who find dogs they can’t hold while searching for owners, when there are no other resources available. https://www.facebook.com/mo.pawsofhope/ 

While you're here, pick up anything you need from everyday supplies to special gifts for your pet for Christmas! 

Everyone at Paws of Hope and Premium Pets wishes you and yours a very Merry Christmas! 

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10:00 AM10:00

Small Business Saturday

Enjoy holiday shopping the way it used to be. Shop friendly, local small businesses throughout the Jefferson City area. Don't miss the special one-day only sales at the long list of participating businesses. An extra holiday treat - hop on a free trolley and ride across town to shop the participating businesses.

Register to win a $500, $250 or $100 gift card at participating businesses. You can only enter at the businesses on Small Business Saturday and you have to spend your gift card at participating businesses.

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5:00 PM17:00

Spay-ghetti Dinner

Benefiting The Heart of Missouri Humane Society

Spaghetti dinner with salad, garlic bread and tea. Tickets sold at Premium Pets. $12 each or 8 tickets for $80. Dine in or carry out at the American Legion, 1423 Tanner Bridge Road. 

Cash bar and bake sale! 

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Howl-o-ween Pawty
10:00 AM10:00

Howl-o-ween Pawty

We're having a Howl-o-ween Pawty and hope you and your pets can make it! There will be trick-or-treating, bobbing for balls, a costume contest and lots of treats to give away!

Show off your pet in the pet costume contest! Your pet must be entered by 3 p.m. Each pet contestant will have their picture taken at the store and then winners will be determined by the most Facebook likes for that pet's photo.

You can share the picture to get more likes amongst your Facebook friends. Winner will receive a natural treat basket with lots of goodies! 

Find us on Facebook here!

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