Why Raw?

Cats and dogs are carnivores, meant to eat raw foods rather than heat-processed foods.

With our raw food lines your pet will get all natural, high protein contents with a wide range of fruits and vegetables and healthy oils proven to efficiently aid in your pet's digestion.

Several health concerns may be linked with our pets' conventional food, including chronic illnesses, food intolerances and allergies. 

Be sensitive to your pet's stomach and what he's been conditioned to eating. You need to introduce raw food slowly by mixing raw food with his normal food. Talk with one of our specialists to start your pet off successfully. We even have free samples for your pet to take home and try out!

Raw Benefits

  • Highest quality, wholesome ingredients
  • Mimics their natural diet 
  • Highly digestible and aids in weight control
  • Naturally provides essential amino acids, other fatty acids, and active enzymes to ensure optimal health and overall wellness
  • Premium sourced, USDA meat (no added hormones) 


  • High moisture content, low carb
  • Higher energy levels and more mobility in older pets
  • Shinier skin and coats
  • Reduced stool volume and odor 
  • Maintains healthier dental hygiene
  • You know what your pet is eating


Common Questions

Is raw food safe?

Most definitely! Raw meat used in commercially available pet stores is USDA inspected and is no different than poultry or beef available in grocery stores for human consumption. FDA states people need to wash their hands after handling any pet food and disinfect the pet's eating area as well as their feeding bowls.

What about GI Problems from raw food?

At any given time, introducing new foods can be confusing to your pet. Animals that change diets too quickly can get diarrhea and become sick. Pets process raw food very differently than they process dry, kibble food. Therefore, you'll want to watch the pet's stool and wait several days before switching completely. The weaning process is very different for every pet but the diet change is well worth it for everyone! 

Can pets get food poisoning?

Unfortunately, yes. Spoiled meats or food is never ok to feed your beloved pet and could be fatal. They can get food poisoning just like you. All our raw foods are USDA inspected and safe for your pet's consumption when handled properly.

What are some ways my pet will change when switching to a raw diet?

Raw food diets change the stool of your pet for good! No more big piles of stinky poo. 

Your pet's stool will actually produce small piles of feces that will essentially disintegrate after a couple days. Likewise, pets go through a detox-type phase where pets are known to shed old, dull hair and then grow a new shiny coat. Additionally, your pet will likely drink less water thanks to the moisture from the raw foods. 

Getting Started with a Raw Diet

Congratulations on taking the first step toward your pet's natural eating habits. We're here to support you and your pet during this change. 

If transitioning from a dry, heat-processed food, you should allow a full 7-10 day period with small amounts of raw food mixed with the kibble and then gradually increasing throughout the week.

Some digestive upset is normal but it's important to track any symptoms of diarrhea and/or constipation and decrease the amount of raw food.

Once your pet has adjusted to the raw food diet, these common digestive problems will subside. The key is to introduce the raw food slowly and cut back if needed. 

Many pets will have no problem transitioning to the consumption of raw food and will be thanking you for it!